Gauja NP aim is to protect untouched nature territories that are characterised by a great biodiversity, rock outcrops and variety of relief shapes, springs, picturesque landscapes and countless nature and culture monuments. The aim of the Park is to promote nature tourism and sustainable development of the territory.

The territory of the Park is divided in functional zones according to the protection and management aims. There are zones in the territory of Gauja NP where nature resources are excluded from management or other kinds of actions. In other parts of the Park only these management actions are allowed that do not change the historically shaped landscape structure to a great extent.

The administration of the Park is implemented by the Gauja National Park Administration. It is a state civil institution supervised by the Ministry of Environmental of the Republic of Latvia (ME).

Gauja NP Administration main functions are:
 -   to supervise and control the territory of the Park according to the Law of the Gauja NP, Gauja National Park Protection and Management Regulations, Nature Protection Plan and other normative acts; 
 -   to provide support for inhabitants and visitors in consideration of legal standards determined in legal acts; 
 -   to accomplish work on public education and research; 
 -   to ensure accomplishment of the inventory needed for nature protection planning and to ensure the elaboration of the nature protection planning; 
 -   to ensure rational and to normative acts accordant Park’s state property management, ensuring accomplishment of the budget income section; 
 -   to accomplish in the Nature Protection Plan foreseen activities; 
 -   to organise sustainable nature tourism development and visitor recreation.